Festivals & Events
Vision
Our vision is to show and consolidate Sharjah pioneering role in festival’s industry and to reach a distinguished position in the map of comprehensive promotion of the different economic sectors through encouraging factors that contributes in the growth of productivity in the commercial, tourism and service activities within the framework of the general objectives of the community and the specialty of Ramadan.
Mission
Develop the concept of collective work through marketing and promotion of economic sectors in Sharjah in innovative manner and with a group of activities and events targeting the offering of outstanding service to shoppers and visitors of Sharjah Emirate and activation of local markets.
Festival’s Objectives
Based on the festival’s mission we exert our utmost efforts to achieve a group of objects useful and beneficial to all parties concerned or interested in the festival and which are briefed as follows:
Marketing and promotion of Sharjah economic, social, cultural and tourism position.
Activation of local economy and markets in a manner serving investment and its various fields and the support of local private sector activities.
develop the concept and means of promotional campaigns in a manner that suits the activities accompanying these events.
Create model environment for innovative ideas and activities and harmonize it with Sharjah economic visions.
Communication between the different community sectors.
(1) Sharjah Ramadan Festival
Sharjah Ramadan Festival holds high values and noble meanings associated with the holy month of Ramadan and Eid al-Fitr. All the cities in the emirate witness more activities and campaigns in shopping accompanied by numerous social, medical, religious, cultural, heritage, artistic and recreational events that attract all society members during the month of Ramadan and Eid. For more information visit www.srf.ae
(2) Sharjah Summer Promotion
The object of organizing this event in summer is due to start of school holidays at this season in coincidence with leaves of parents and the other promotions in the whole country. In this event the visitors of Sharjah benefit from the special promotional offers of the shopping centers and commercial outlets at this period to increase the shopping activity in the emirate.
(3) Sharjah Spring Show
In the framework of enhancing the tourism, trade and shopping sectors at the different parts of the emirate the Sharjah Spring Show is organized annually for 45 days. It includes different offers and programs targeting the activation of tourism, trade and shopping in the emirate. The main events included in this show are entertainment programs in parks and gardens in cooperation with Sharjah Municipality, Lamsat Exhibition organized by family development centres in Al Qasba Canal in addition to desert events in Al Badair Area in cooperation with Sharjah Commerce and Tourism Development Authority, the group of special promotional offers at the shopping centres, the sea coast events and Eastern Region activities.